I'm Dr. Genhee So, an academic radiologist and founder of ElevateMD. I help physicians cut through the noise, build financial clarity, and create long-term frameworks that protect your future-and your peace of mind.
I know firsthand what it feels like to be "late to the game" financially. Years of training, crushing schedules, and the pressures of medicine left me both burned out and financially uncertain.
What I discovered along the way was that financial literacy isn't about becoming a financial expert-it's about reclaiming clarity, confidence, and time.
Today, I teach physicians how to navigate the complex world of wealth with the same precision and discipline we bring to medicine.
I'm a quarterly columnist for The White Coat Investor, a mother of a brilliantly witty pre-teen, and when I'm not on call, you'll find me on a tennis court or in a pre-flight lounge, ready for takeoff.
The Physician’s Dilemma
High income does not equal financial freedom.
As physicians, we face unique challenges:
A compressed runway to build wealth after years of training.
A tax system that can quietly consume millions without proactive planning.
The golden handcuffs trap - where lifestyle, mortgages, and overhead make it feel impossible to step back from work.
And a trust gap with financial professionals who don't always act in our best interest.
This is the reality we're up against. ElevateMD was built to change that story.
Introducing ElevateMD
ElevateMD is a physician-led educational platform designed to bring financial literacy into focus for established doctors.
We give you:
Clarity on financial concepts and terms that actually matter.
Frameworks to structure your wealth with discipline and adaptability.
Trusted guidance to help you choose (and challenge) financial professionals wisely.
The outcome? A system that grows with you-so you can stop worrying about your money and start living with confidence.
Speaking & Thought Leadership
Trusted by medical associations, specialty groups, and physician communities across the province, I deliver talks and workshops that make finance approachable, relevant, and empowering.
Audiences include:
Medical staff associations
Sub-specialty groups
Provincial webinars
Looking for a keynote speaker or small-group facilitator who speaks doctor-to-doctor?
Featured Resource:
Test the strength of your current financial framework
Most physicians start later than their non-medical peers, with fewer years to build wealth. Our Financial Framework Assessment Tool shows you where you stand today and what adjustments could make all the difference.
Take the 3-minute quiz and find out.
Some kind words
“Before her presentations, I couldn’t understand many financial concepts, however Genhee’s insights are most enlightening and helpful.”
- S. H., Radiologist
“She has helped me to get to the point where I am now finally feeling like, for the first time, I am starting to get my financial situation handled properly.”
- A. R., Emergency Medicine
Watch & Learn
My recent webinars. Come join our next session! Sign up here.
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RRSP vs. Corp Investing
Is it better to invest inside our medicine professional corporation or direct the money into an RRSP?
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Putting A Value On Value
In this 45min session I summarize a white paper quantifying best practice tools for wealth building and wealth management where the focus is on process efficiency, not stock picking; putting a value on value.
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HOOP & The High Net-Worth Physician
In this 45min session I present further details of this pension plan and what I believe are the benefits and drawbacks as it relates to the high net-worth physician.
Being rich is having money; being wealthy is having time.
- Margaret Bonanno
Financial clarity isn't about obsessing over money-it's about achieving freedom.
Freedom to work fewer hours without worry. Freedom to take time off without guilt. Freedom to let medicine fuel your life, not the other way around. Let's build your wealth wisely.
Get in Touch!
I’m always delighted to hear from those with questions, ideas, or new opportunities related to finances. Whether you're interested in arranging a talk, requesting a presentation, or envisioning a dinner or event on financial topics that I might host, please feel free to reach out. I look forward to connecting and exploring ways we can create meaningful experiences together.
